Getting your business on Facebook Ads

Getting your business on Facebook Ads

Here’s my quick 2017 set-up guide to getting your business rolling in money through Facebook Ads.

  1. Create A Facebook Business Fan Page (If you haven’t already)

  2. Fill out some basic FB Page information. Such as;

    • Profile picture
    • Basic information
    • Link to your website (If you don’t have a website, I can build you one!)
  3. Do you already have an email list of customers?

    • If yes, Sweet! We are going to create a Look A-Like Audience (LLA). You can read my full break-down of LLA’s here: >>> How to Create A Look A-Like Audience in Facebook.
    • If no, Don’t worry!
  4. Go to Facebook’s Power Editor:

  5. Click on “Create Campaign” in the upper left corner

    • Name your campaign, after the Fan Page the campaign is for. For example, If I were to create a Ad Campaign for myself, I would call my Ad Campaign, “Chris White Marketing”.
    • Name your Ad Set, after the audience you want to target. For example, if you want to target small business owners, you would call your Ad Set, “Small Business Owners”
    • Name your Ad, the description of what the ad is going to look like. Its important to write the description as the title. This is because in Power Editor when you have a lot of ads its easier to find ads when they describe what the ad looks like. For example, If I wanted to make an ad targeting small business owners that showed a picture of a business man on a laptop, I would name my ad “biz man on laptop”. This just makes it easier to find later.
  6. Targeting the right audience

    • Now that we have named everything, its time to actually start targeting an audience.
    • If you happen to already have a list of emails from previous customers we are going to upload them and use them as a Look A-Like Audience (LLA). This is done by going to “Custom Audiences” and clicking on “Create New” then select “Look A-Like Audience”.
    • If you don’t have a database of emails then don’t sweat it! We are simply going to skip custom audience and go directly to the “detailed targeting” section.
    • When choosing the targeting, its important to keep the demographics limited to no more than 2 or 3 categories. Ideally, its best to choose 1 demographic category as to keep the targeting as specific as possible.
Most Important Marketing Terms 2017

Most Important Marketing Terms 2017

Most of us are familiar with online marketing terms such as web traffic, blog and affiliate marketing. But some other words are a little more difficult to understand right away. Such as PPC, which means (Pay Per Click) and is crucially important to online advertising.

So I decided to compile a list of the most important words and terms you should know for doing Facebook advertising in 2017.

> If you feel that I have left out a word please comment at the bottom and let me know, thank you and enjoy!


The most important marketing terms for 2017:

 

  • Affiliate Marketing – Selling other people’s products. You do the marketing and someone else does the manufacturing and production. Commonly associated with digital products and services or drop-shipping.

  • Blog – A list of published article posts. Typically done in a personal style, usually giving opinion mixed with useful information. An example is ChrisWhiteMarketing.com/blog which happens to be my blog 🙂

  • Conversion Rate – The rate at which web traffic converts into some kind of collected lead. For example, if 4 people land on your website contact form and 1 person fills in the contact form, your contact form would have a conversion rate of 25% (i.e. 1 out of 4). Mathematically: conversion rate = number of opt-ins / number of visitors.

  • Domain Name – The name of a website. For example; my domain name is ChrisWhiteMarketing.com. The URL is the official address which would be http://ChrisWhiteMarketing.com

  • Drop-Shipping – Shipping physical items from a location you do not operate at. You make the sale and someone else does the packaging and shipping. Biggest example is Amazon. You can sell items from Amazon and Amazon will then package and ship the item from their warehouse.


  • Live Chat – An instant chat messaging service used on some websites. Its a customer service / sales tool used to instantly connect website visitors with a company representative. The web visitor clicks the “live chat” box and asks a question, the messenger service then connects to a company representative who then responds to the question and attends to the person needing assistance.


  • Pageview – The number of times a page is viewed by web visitor. For example; If I go to a website (homepage) and click the about page and the contact page. That will be counted as 3 pageviews because I visited a total of 3 pages.

  • Ping or Pinging – Pinging is known as signaling web crawlers that online information has been updated. For example; when a new blog post is published it is pinged soon after for web crawlers to scan the new information and to update their existing library indexes. You can manually ping information to get it crawled faster than waiting for crawlers to organically ping it. Some pinging services do cost money, but there are some free pinging services such as https://pingomatic.com/ and http://www.pingmylinks.com/ which I have used and are great FREE resources!

  • Search Engine Optimization – Otherwise known as (SEO), is the process of optimizing website data to better show up in search engine rankings. Optimizations such as using T1, T2, T3 titles, relevant keywords, and image tags can all help boost search rankings.

  • Unique Visitors – Measures the number of unique IP addresses that come to a particular website. If I go to a website and click 5 different pages, it will be measured as 1 unique visitor and 5 pageviews. What makes a visitor unique is the unique IP address associated with the device the visitor uses.

  • Website Spam – Automated robots that crawl the internet for website openings such as contact forms and email opt-ins. Most can easily be blocked by simple and free security tools. If you use WordPress for your website, you can use a free WordPress security plugin such as Akismet.

  • WordPress – The most popular blogging and website builder in the world. Over 25% of all websites are built on the WordPress platform. It has thousands of paid and free plugins to help customize your website exactly how you want it. WordPress.com is a free blogging platform. WordPress.org is the free website building platform. Its important to use the free WordPress.org software for building a website. Not sure how to get started building your custom website? Contact me for website building help.


The Importance of Facebook Marketing for Businesses

The Importance of Facebook Marketing for Businesses

Hey Entrepreneurs, Its Chris White here and I just wanted to share a brief post about the importance of marketing on Facebook and the benefits it can have for your business.

Please enjoy this post and if you have questions feel free to leave a comment below and I will do my best to answer all of them, thanks!

The marketing landscape has changed significantly in the last couple years. Especially with the explosive popularity of social media networks. Whether its Facebook, Twitter, LinkedIn or even Snapchat, the entire online world connects through social media platforms.

 

As more people and businesses get online, social media has become a very important and competitive place to share stories, run businesses and simply connect with each other in the convenience of our fingertips.

Regardless of whether you are running a large scale or small business, social media marketing, has several key benefits to offer your company. Here are some of the main reasons why Facebook marketing is very important.

Does Facebook Advertising Work For Small Businesses?

Facebook advertising is a cheap and very effective way of conveying your brand message to your target audience. In fact, Facebook Ads are very beneficial in improving online sales, and they are also effective at promoting increased web traffic.

One of the main reasons of the effectiveness of advertising on Facebook for small business is the ability to reach millions of people across the globe currently using the social platform. Here are other reasons why Facebook marketing works;

Reason #1: Targeted Facebook Ads

Facebook analyses all the data that its user fill in their profile, which offers a very important benefit when it comes to advertisements. As a business owner using Facebook marketing, you pay to take advantage of this information so as to deliver targeted Facebook ads to a specific niche market.

Reason #2: Customer Services

Facebook can be used as an effective customer service tool. When your clients post any problems on your page, you can resolve them quickly and maintain a positive brand image. Providing services and support is very simple on Facebook because it is quite comfortable to help in building customer relationships with the organization.

Reason #3: Offering Deals

Thorough your Facebook ads manager, you can offer deals and discounts to your followers. This encourages, even more, followers and eventually translates in more clients for your small business. Facebook Places also allows consumers to get a comprehensive list of surrounding businesses in their locality when they check in a specific location. You can take advantage and use Facebook ads to offer deals and lure clients to your store.

 

Reason #4: Cost Savings

 

Using social media marketing through Facebook is quite cheap compared to the ads and promotions that are usually run through traditional marketing channels like newspapers or TV. Additionally, the fact that is Facebook is free to use means that you will have an endless supply of users provided you do your marketing effectively.

 

Conclusion

 

Social media marketing is simply an invaluable tool for small businesses as it allows them to gain the same kind of exposure as their much larger competitors. If you have not been using Facebook advertising, you are simply missing out on millions of prospective clients.

Do you want me to run your Facebook marketing? I would love to chat with you about your business, either through phone or email. Simply send me a message and let’s get started today!